Vonda McConnell of Shelbyville, an account manager with the Miller Media Group radio stations in Shelbyville and Taylorville, has successfully met the requirements to earn the designation of Radio Marketing Professional, or R-M-P, as certified by the Radio Advertising Bureau.
The R-M-P designation is the first step in a comphensive, multi-level training and certification program developed and administered by the Radio Advertising Bureau. R-M-P graduates must complete a rigorous course of study that focuses on mastering the knowledge and skills necessary to help local businesses maximize their advertising success. To earn their R-M-P diploma, candidates must pass a challenging one-hour online examination.
McConnell joined the Miller Media Group in January, after 6 years as office manager of the Shelbyville Chamber of Commerce, and has had a long career in business-to-business relationships.
The Radio Advertising Bureau, or R-A-B, is the sales and marketing arm of the Radio industry. Today, the R-A-B consists of nearly 7,000 members including some 6,000 radio stations in the United States, and over 1,000 associate members, all of which promote and advance Radio as a primary advertising medium.