Local News

Asian Carp Receives New Name; New Marketing Campaign

A fish is getting a new name. Asian Carp are going to be referred to now as Copi. Along with the new name will be a new campaign to make these fish more enticing to eat so that numbers are reduced in Illinois waterways. Chicago Chef and winner of the show Chopped, Brian Jupiter came up with Copi.

 

 

State Department of Natural Resources Kevin Irons says that he is hoping the name change will entice more people to try the mild, clean-tasting fish.

 

 

This isn’t the first time a fish has received a name change.  Orange Roughy used to be known as Slimehead.  You can find Copi recipe ideas as well as restaurants and stores that offer the fish at choosecopi.com. 

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