Small businesses new and old in Shelbyville are seeing heavy traffic in the holiday shopping season.  This includes one business new to the brick-and-mortar experience: Soulfulchicdesigns.  The store previously operated only via online platforms but now has a location on East Main Street.  They offer vintage and antique products as well as arts and crafts, and the owners’ own works are prominently featured. 

Alannah Williams is the owner of Soulfulchicdesigns.  She says her devotion to faith is part of what inspired the name. 

Alannah and her husband Ross both have their own art featured inside the store, which previously was a bank.

The two live closer to Decatur, but a relative introduced them to Shelbyville.  The small-town feel is part of why they chose to set up there.

More information on Soulfulchicdesigns is available on their Facebook page. 

Alannah and Ross Williams appeared as guests on the WTIM Shelbyville Morning Show.