A new law led by State Senator Doris Turner protects consumers by requiring notice ahead of automatic renewals offered by businesses.

Senator Turner says that businesses have taken advantage of consumers for too long and the hope is that this law will put guardrails in place to protect consumers, and this law will help to close the loophole businesses have been using. 

Turner’s law will require businesses offering a free trial or promotional period of its products and services that automatically renew to notify consumers by email at least three days before the cancellation deadline. The law applies to free gift or trial periods that last longer than 15 days.

Senate Bill 2764 was signed into law Friday and goes into effect Jan. 1, 2025.