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Blue Mound Resident Appointed First Ever Midwest Sales Manager for Huma

Agricultural humic solutions leader, Huma, Inc., has made a significant move in the industry by acquiring the global granular fertilizer company, Gro-Power, Inc. The deal is set effective immediately and comes after a longstanding partnership between the two companies, with Huma supplying high-quality humates for Gro-Power's humus-based fertilizer and soil conditioner products. While the terms of the agreement were not disclosed, Huma CEO Lyndon Smith expressed respect for Gro-Power's established partnerships and commitment to maintaining the company's reputation for excellence.


Leading the sales team for the newly formed unit is Cory Ritter of Blue Mound IL. Ritter is a lifelong Illinois corn and soybean farmer and will serve as the Midwest Sales Manager. Ritter will work closely with retailers and growers to improve soil and plant health, improved yields, and returns on investment through sustainable solutions. 


The acquisition expands Huma's portfolio to include a suite of granular, humic-based fertilizers and soil conditioners, alongside its existing line of liquid nutrients, plant protection, and growth managers. This move allows Huma to enter the granular fertilizer market and better serve growers' needs with advanced products. Fred Nichols, Huma's Chief Sales and Marketing Officer, highlighted the company's dedication to product advancements and enhanced services for both growers and retail partners.


In addition to launching the established granular fertilizer lineup, Huma plans to increase its presence in regional markets by deploying more representatives. These local resources will focus on addressing regenerative agriculture and soil health issues, providing customized field solutions to improve yields, lower input costs, and increase return on investment. This move positions Huma as a key player in the agricultural industry, poised to meet the evolving needs of growers while promoting sustainability and soil health.

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