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Ford Motor Company Investing in Christian County Fair, Expanding County Fair and Local Festival Presence

The Ford Motor Company is looking to support small towns through county fairs and local festivals. Christian County is one of the beneficiaries, as Ford has put many advertising dollars into this year’s Christian County Agricultural Fair.


Bob Ridings with Bob Ridings Ford in Taylorville is the director for Ford dealer advertising in this market. He says he brought this idea up about 6 months ago, and he hopes Ford will continue to expand marketing at local fairs like the Christian County Ag Fair.



Ridings says Ford is still family owned and they understand the importance of small, rural markets to their business.



Ridings says he expects Ford to continue to expand its presence into county fairs and local festivals after getting the ball rolling this year.

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