Jolene Hall, the recently named Director of Digital Media and Promotions for the Miller Media Group in Taylorville and Clinton, has successfully met the requirements to earn the designation of both Radio Marketing Professional (RMP) and Certified Digital Marketing Consultant (CDMC), as certified by the Radio Advertising Bureau.
The Radio Marketing Professional (RMP) designation is the first step in a comprehensive, multi-level training and certification program developed and administered by the Radio Advertising Bureau. RMP graduates must complete a rigorous course of study that focuses on mastering the knowledge and skills necessary to help local businesses maximize their advertising success. To earn their RMP diploma, candidates must pass a challenging one-hour written examination.
The Certified Digital Marketing Consultant (CDMC) designation is part of the Radio Advertising Bureau's certification program to educate graduates to help local businesses in monetizing the many digital platforms offered by radio stations.
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio Industry with more than 5,000 member stations, networks, and related sales organizations in the U.S. and abroad.