The Miller Media Group in Taylorville, which includes radio stations WTIM Newstalk 97.3, WMKR Genuine Country 94.3, and WRAN Solid Gold 98.3, as well as the on-line daily newspaper taylorvilledailynews.com, has announced that it has entered into a long-term sponsorship agreement with the Christian County Fair Board, to promote the fair across all four of its advertising platforms in Central Illinois.
Miller Media president Randal J. Miller stated that with agriculture being the area’s main industry, it was important to see the Christian County Fair survive and thrive.
The Miller Media Group stations will feature a daily story on the fair, in its local newscasts starting two weeks before the fair begins.
The Christian County Fair will also be promoted heavily on MMG’s on-line daily newspaper, taylorvilledailynews.com.
And, WTIM Newstalk 97.3 will broadcast over 10 hours of its programming from the Fair during its 6-day run, featuring interviews with fair officials and reporting results in judging throughout the fairgrounds.