The Miller Media Group, which owns and operates 8 radio stations across Central Illinois including 5 signals that serve the Taylorville, Pana, and Shelbyville markets, signed on “NEW Country 96.3” on the FM dial just after midnight this morning.
NEW Country 96.3’s signal covers Christian County and surrounding area, and features core artists such as Carrie Underwood, Keith Urban, Kenny Chesney, Miranda Lambert, the Zac Brown Band, Dierks Bentley, Toby Keith, Taylor Swift, Tim McGraw, Blake Shelton, and Eric Church.
The format’s core demographic is 25-to-40-year-old adults, with NEW Country’s target demographic being 18-to-49-year-olds.
The format is delivered 24 hours a day via satellite from the Dial-Global Radio Network in Valencia, California.
Miller Media Group president Randal J. Miller, said NEW Country 96.3 will be a great compliment to the Taylorville cluster of radio stations. The group’s WMKR Genuine Country 94.3 will continue to play country hits from both yesterday and today, focusing on artists from the late 70’s thru the early 90’s.